- Affluent Colorado’s target market, in comparison to the average consumer, is twice as likely to own stocks 82% more likely to own secondary real estate twice as likely to have spent over $1000 on clothing in the past year twice as likely to dine out 3 or 4 times in a month 4 times more likely to take a vacation & have spent over $5000 on their trip twice as likely to buy a new car. (Mediamark Research and Intelligence)
- Affluent Colorado marries the beauty of a magazine with the cost effectiveness & trackability of direct mail. Affluent Colorado fills each postcard deck with upscale businesses, maintaining the image of not only the postcard deck, but of your business as well.
- Stop wondering about the cost effectiveness of your business’ advertising. Take the guesswork out of your ad campaign. Your business will get more impact from your Affluent Colorado ad investment than any other advertising your business will do.
- Affluent Colorado is a targeted & 100% track-able direct mail program. This makes Affluent Colorado extremely cost effective. Your business is only reaching the segment of the market that can afford the services & products your business provides. This eliminates wasted advertising dollars spent on consumers who will never be your customer, as in the newspaper, radio, television & magazines.
- According to a new Vertis retail direct marketing study, “Customer Focus 2005,” 63% of adults say that an interesting looking package makes a difference as to which direct mail they open.