Targeted…Trackable…Cost Effective

• The Affluent Colorado postcard deck is a high-end 3.5” x 5.5” glossy four-color form of cooperative mail, comprised of postcard size advertisements. A postcard deck includes an assortment of postcards displaying an offering from a wide variety of market specific businesses.

•  Affluent Colorado postcard decks are printed, collated, wrapped and mailed to the affluent homeowners in the Denver metro. Each postcard deck is personalized with the homeowner’s name.

•  Affluent Colorado postcard decks are an excellent marketing tool for companies seeking a very cost-effective method of presenting their message to affluent homeowners with a single investment and little effort. Research has shown that people who receive a postcard deck tend to quickly browse through the cards. If an offer or service catches their eye, they respond.

•  In addition, because advertisers share costs such as list management, printing, packaging and postage, postcard decks offer an unbeatable cost per contact resulting in superior value.  Postcard decks provide mass-market exposure and lead generation capabilities of solo direct mail at about 1/10 th the cost. Many studies have shown direct mail to be the most cost-effective method for driving traffic to your business.

•  Postcard decks have been used to gain exposure and product awareness of existing products and as a tool to test markets for new products. Affluent Colorado postcard decks can provide accurate, timely and less expensive research results.   If you’re testing a new product or service, postcard decks have the ability to provide results in as little as two weeks after the mailing.

• Whether you’re looking to test a new product, advertise a current product, increase brand awareness or enhance an existing advertising campaign, Affluent Colorado postcard decks can work for you.   Achieve tremendous return on your investment with cost-effective mass market exposure to your specific target market and generate qualified, interested sales all at a fraction of the cost of most other forms of media in your marketing mix.